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Influencer Coverage: Essential Guide to Protect Your Social Media Business
How do you protect your business as a social media influencer? When would coverage be required and helpful?
Essential Insurance Guide for Social Media Influencers: Protecting Your Brand and Business
As a social media influencer, your personal brand is your business. Protecting it with the right insurance coverage is crucial. Has your account ever been HACKED? Your content ever been stolen without your permission? Here's a concise guide to the key insurance types you should consider, and when to get them. Here at New Century, we know and have helped clients navigate through some of these risks.
1. General Liability Insurance
When to Get It: As soon as you start monetizing your influence.
What It Covers: Third-party claims for bodily injury, property damage, or personal injury (like defamation).
Why It's Important: Protects you if someone is injured during a meet-and-greet or claims your content damaged their reputation.
2. Professional Liability Insurance (Errors & Omissions)
When to Get It: When you start offering advice or services to followers or brands. Think “I’m ________, I read the fine print so you don’t have to.” or “I’m your _______ bff, so stick with me if you want to learn the secrets of how to _________”.
What It Covers: Claims of negligence or failure to deliver promised services.
Why It's Important: Safeguards against lawsuits if a follower claims your advice caused them harm.
3. Cyber Liability Insurance
When to Get It: If you handle follower data or rely heavily on your online presence with followers and subscribers.
What It Covers: Data breaches, hacking incidents, and associated costs.
Why It's Important: Protects your digital assets and follower information.
4. Product Liability Insurance
When to Get It: When you start selling or endorsing products.
What It Covers: Claims related to product defects or injuries.
Why It's Important: Shields you from liability if a product you endorse causes harm.
5. Business Property Insurance
When to Get It: If you have expensive equipment for content creation.
What It Covers: Damage or theft of business equipment.
Why It's Important: Protects your cameras, lighting, computers, and other gear.
6. Media Liability Insurance
When to Get It: When your content reaches a significant audience.
What It Covers: Copyright infringement, libel, and slander claims.
Why It's Important: Protects against legal issues arising from your content.
Key Milestones & Coverage Triggers
Milestone | Recommended Coverage |
Monetizing influence | General Liability |
Offering advice/services | Professional Liability |
Handling follower data | Cyber Liability |
Selling/endorsing products | Product Liability |
Investing in equipment | Business Property |
Large audience reach | Media Liability |
Final Tips
Start with the basics: General Liability is a good foundation.
Scale your coverage: Add policies as your influence and business grow.
Review regularly: Reassess your insurance needs as your brand evolves.
Consult experts: Work with insurance professionals who understand the influencer landscape.
By securing the right insurance at the right time, you can focus on growing your influence while protecting your brand and business from potential risks. Contact us to learn more how we can protect your brand and business! www.usnci.com/contact
See our other series at: www.usnci.com/guides
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